Most marketers and small businesses have learned the hard way - aim your message at an exact target and you’ll have a better chance at success. Of course this means you have to spend more time, more research, more creativity and more resources on marketing but the effects...Read more...

http://www.augmentmarketinggroup.com/templates/news_link/images/red_question.png We have said it a million times before – to build a strong brand, you have to build it from the inside out. It’s critical that you have internal buy-in when trying to build or position a brand…Are you creating an environment for positive change or are you hinder...Read more...

Augment was invited to speak regarding marketing and PR for small businesses at the Indio-American Chamber of Commerce. The question was posed - what works - Marketing or PR? Which one can set small businesses apart from their competitors? The answer that resonated: Marketi...Read more...

According to Harvard Business Publishing, findings from McKinsey Consulting shows, “During economic downturns, U.S. consumers spent less on amenities such as restaurant meals, personal-care products and services, apparel, and entertainment." Studies also show tha...Read more...